About Us:

The company is the brain child of Paladugu Venkateshwar Rao (PVR) who founded it in 2006. He launched Dazzle Sportswear to compete with world class sports and leisure wear brands.

Mission
To be recognized as one of the most successful ‘make in India’ casual wear brands and evolve into a full-fledged global player catering to a vast consumer segment via a versatile product mix.

Vision
To be the one stop solution in high end leisure wear that seamlessly integrates quality, durability, style and affordability augmenting the needs of fashion enthusiasts across age groups; to leverage world class skill, cutting edge infrastructure, emerging technologies and astute leadership to aid the brand’s exponential growth on a sustained format and consolidate market leading presence.